Imagining public radio as exciting is probably uncommon to most of the 'New Silent Generation.' While most find themselves sliding their thumb along the circular pad of an Ipod, many would admit to not bothering with skimming through radio frequencies anymore; it's just a sign of the times.
In comes two radio gurus, Ira Glass and Seth Lind with the generational across-the-board favorite, This American Life, a radio show with a certain flavor all ages can attest to enjoying.
Glass, a host and producer of TAL, spoke at Yale University recently of the need for aesthetics and witticisms in the media to keep our audiences tuned in and plugged what Lind, a production manager for TAL, is currently working on day and night: creating a live stage adaptation of the show to take place on Thursday, April 23rd in New York City. Being transmitted over satellite to 450 movie theaters and performing art centers, this will mark the second time that Lind has attempted such a production.
“Producers have struggled with describing the content since the beginning of the show,” said Lind over the phone of the perplexing mission of explaining This American Life, which has been on the airwaves since 1995. “They're amazing stories about people who wouldn't otherwise be in the news.”
Making an example of how a general public radio newscast would simply focus on the political and institutional aspects of education, Lind spoke of what made TAL different. “We would do a story specifically on what notes were passed in class and what the kids in the hallway were talking about,” he said. “That's what we care about, the under story.” This American Life validates a certain part of storytelling that people are interested in; something most other programs lack.
Just how popular could a public radio show be in the era of newfangled technology? Ever since TAL became available in podcast format a couple years ago, there are 500,000 more listeners thumbing through their Ipod for an hour filled with curiosity and wonder instead of a Top 40 pop ditty. “The average age of the podcast audience is 15 years younger than the radio [audience],” said Lind. “It's insane.” Admittedly, the show as a whole draws in a younger crowd compared to other public radio.
And just like that, the listeners respond back in a frenzy, giving kudos to the TAL crew and requesting appearances; the fans are the driving force behind the creation of the live shows. “We did it last year for the first time, and didn't know how it would go,” Lind explained. “No other radio show had ever done it. We showcased stories from our upcoming season of television (on Showtime) because we wanted to take advantage of the fact that it would be in high definition and had all these pretty stories to show, and some radio content. It was incredibly expensive and a big risk.”
The event paid off: as 32,000 showed in attendance, TAL were flooded with even more messages post-event, asking when 'this wonderful event' would happen again. Lind and senior producer Julie Snyder rolled up their sleeves, and began to plan the next live endeavor.
“So the stage show, is like an actual radio show,” said Lind. “It's an extended, inflated two hour long one with a theme.” The theme for April 23rd's show is set to be 'Return to the Scene of a Crime.'
Other than that, Lind was cryptic and would not divulge any secrets, including one about a 'top secret special investigation.' “It's totally top secret, but I can tell you I was just working on it,” he laughed.
Drawing back a breath, Lind admits to the constant back and forth, everyday labor put into the show set to take place in NYU's Skirball Center. “It's a huge effort, and it's still happening, and it will be until the minute it hits screens,” he said. Almost 100 stations nationwide that broadcast TAL will be promoting movie tickets ($20) and pledge drives to have listeners become members of their stations.
Stating simply that the audience will get to see people rather than just hear their voices, Lind was not able to tell what the performers would be specifically talking about. Instead, he gave comical anecdotes about some of his first encounters with them as a college student.
Having missed a speech of Glass' at Lind's college in 1997, Lind ran into Glass again when applying for a radio internship in NYC in 2007. “Ira was there hanging out, and was like, 'Hi, I'm Ira Glass,' and I was like, 'I'm Seth Lind.' My first impression was that he looked really normal, kind of how I pictured him to be by just hearing him on the radio.” he said.
Another performer for the show, Dan Savage, has a syndicated relationship and sex advice column called Savage Love, and as a young adult in college, Lind used to procrastinate and read it. After he had read Dan's response to a reader saying that there was no such thing as a platonic massage, Lind wanted to be a smart ass and wrote back saying there was. “He [Savage] wrote me back instantly and was like, 'Bullshit.' I was amazed at how fast he responded. Now that I work with him, I can't get him to. He'll respond to some random college student but won't sign his contract.” recalled Lind.
This American Life Live's seating at the Skirball Center sold out in one day at $50 bucks each, but Lind contests to the movie theater experience being much cooler. “There's six cameras with a live director cutting in between them, swooping and moving around,” he said. “Everyone should sit two-third's of the way back in the middle (of the theater.) That's where everyone should sit.”
“This is a big surprise and I shouldn't say it, but,” paused Lind. “We found a way to transmit beer over satellite; it's going to be coming out of a certain part of the screen,” he joked. “If you bring a cup, you'll be all set.”
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